Privacy Policy
Last Updated: October 15, 2026
Sports Fountain is a fan-focused sports platform owned and operated by The Peoples Lens Media LLC (“we,” “us,” or “our”).
This Privacy Policy explains how we collect, use, store, and disclose personal information when you visit sportsfountain.com, create an account, participate in our Fan Zone, comment on articles, subscribe to newsletters, or interact with our other features and services (collectively, the “Services”).
We respect your privacy and believe you should understand how your information is handled. This policy also explains the choices and rights available to you regarding your personal information.
1. Information We Collect
The information we collect depends on how you interact with Sports Fountain.
Account and Profile Information
When you register for an account, we may collect your name, username, email address, password credentials, profile photograph, biography, and other information you choose to provide.
Passwords are handled using secure hashing and authentication mechanisms rather than being stored as readable text.
We may also maintain account preferences, login activity, verification status, and security-related information.
Community Participation
When you comment on an article, publish a Fan Zone post, or interact with community features, we collect the information you submit, together with relevant account identifiers and associated activity.
This may include comments, posts, replies, reactions, and other contributions.
Newsletter and Communication Preferences
When you subscribe to a newsletter or request editorial updates, we collect your email address, selected interests, subscription preferences, and verification status.
Depending on the newsletter settings in use, we may also record delivery information, email opens, link clicks, and unsubscribe activity to understand engagement and improve our communications.
Technical and Usage Information
When you visit Sports Fountain, our website and service providers may automatically collect information including:
IP address and approximate geographic location.
Browser type, device information, and operating system.
Pages visited, referring websites, and interaction activity.
Cookies and similar identifiers.
Access times, security events, and technical error information.
Direct Communications
When you contact us by email or through available website forms, we collect the information you provide and any correspondence necessary to respond to your inquiry.
We do not request sensitive personal information unless it is reasonably necessary for a specific lawful purpose. Please avoid submitting confidential personal information in public discussions or unsolicited communications.
2. How We Use Your Information
We use personal information to operate Sports Fountain and provide its services, including to:
Create, manage, and secure user accounts.
Display profiles, comments, and Fan Zone contributions.
Deliver newsletters and updates based on subscription preferences.
Verify email addresses and manage account communications.
Respond to inquiries, editorial feedback, and support requests.
Maintain website functionality, performance, and security.
Detect spam, fraud, unauthorized access, and other misuse.
Understand audience engagement and improve our coverage.
Deliver and measure advertising.
Enforce our Terms of Service and Community Guidelines.
Comply with applicable laws and legitimate legal requests.
We may use aggregated or de-identified information to understand audience trends and evaluate website performance, provided such information does not reasonably identify an individual.
We do not use personal information to make solely automated decisions that produce legal or similarly significant effects about users.
3. User Accounts and Profile Privacy
Registered users may have access to account management and privacy settings.
Depending on the features enabled, members may be able to update profile information, manage communication preferences, change passwords, control profile visibility, download account information, or request account deletion.
Profile visibility options may include public access, access restricted to signed-in members, or private visibility.
Some information, including content intentionally published in public discussions, may remain accessible independently of profile visibility settings.
Users are responsible for the personal information they choose to disclose through public community features.
We do not intentionally publish members’ account email addresses or authentication credentials as part of their public profiles.
4. Comments, Fan Zone, and Public Content
Sports Fountain encourages fans to participate in discussions and share their perspectives.
When you publish comments, Fan Zone posts, or other community contributions, your displayed username and submitted content may be visible to other visitors.
Public contributions may be indexed by search engines, quoted, linked to, or shared by third parties.
Although users may have options to edit or remove their contributions, information previously copied, cached, or distributed by others may remain accessible outside our control.
We encourage users not to publish personal contact details, confidential information, or other sensitive data in public discussions.
To help identify profile images, our website may use Gravatar. Where this feature is active, a hash derived from an email address may be shared with the Gravatar service to determine whether an associated avatar is available.
5. Newsletters and Email Communications
Sports Fountain offers newsletters and editorial communications that allow readers to follow the topics and developments that interest them.
When you subscribe, we collect the information required to manage your subscription, including your email address and selected interests.
Subscriptions may require email verification before activation.
We use this information to deliver requested updates, manage preferences, prevent unauthorized subscriptions, and monitor delivery performance.
Where engagement tracking is enabled, newsletters may contain tracking pixels or specially formatted links that indicate whether a message was opened or a link was selected. Email-open measurements may be imprecise because some email applications automatically load or block images.
Unsubscribing
You may unsubscribe from marketing and editorial newsletters through the unsubscribe link included in those messages or through available subscription management features.
After unsubscribing, we may retain limited information needed to honor your preference, prevent accidental resubscription, or comply with legal obligations.
Unsubscribing from newsletters does not necessarily stop essential account communications, including security alerts, verification messages, password resets, or important service notices.
6. Cookies and Similar Technologies
Sports Fountain and its service providers use cookies and similar technologies to support website functionality, understand visitor activity, and deliver advertising.
These technologies may include:
Essential Cookies: Used for login sessions, account security, authentication, and other functions necessary for the website to operate.
Analytics Cookies: Used to understand website traffic, readership patterns, performance, and audience engagement.
Advertising Cookies: Used by advertising providers to deliver advertisements, measure their performance, and, where applicable, personalize advertising based on browsing activity.
Preference Technologies: Used to remember selected settings and improve the browsing experience.
Some cookies are set directly by Sports Fountain, while others may be placed by third-party service providers.
You can manage or delete cookies using your browser settings. Blocking certain cookies may affect website functionality, particularly account-related features.
Where applicable law requires consent for nonessential cookies, their use is subject to those requirements.
Cookie and advertising choices may also be available through relevant service providers and any consent-management tools implemented on our website.
7. Advertising and Analytics
Advertising helps support Sports Fountain and allows readers to access our sports coverage.
We may work with advertising networks, analytics providers, and other technology partners, including Google services, to display advertisements and understand website performance.
These providers may collect or receive information such as IP addresses, browser identifiers, approximate location, pages visited, and interactions with advertisements.
Advertising providers may use this information to deliver relevant advertisements, limit repeated advertisements, detect invalid activity, and measure campaign performance.
Some providers may combine information collected through Sports Fountain with information from other websites or services, subject to their own policies and applicable law.
Personalized Advertising
Depending on the advertising services in use, visitors may receive advertisements informed by their interests or activity across websites.
You can review Google’s advertising preferences through Google My Ad Center.
Additional information about advertising choices is available through the Digital Advertising Alliance and the Network Advertising Initiative.
These external tools do not necessarily control every technology used on Sports Fountain.
Analytics
We may use Google Analytics and other analytics technologies to understand how visitors discover and interact with our content.
Information collected through analytics helps us evaluate website performance, understand audience interests, and improve navigation and editorial presentation.
8. How We Share Personal Information
We disclose personal information only where reasonably necessary to operate our Services, support legitimate business activities, or meet legal obligations.
Recipients may include:
Hosting and Infrastructure Providers: Providers that host the website, maintain databases, deliver content, or support technical operations.
Email and Communication Providers: Services responsible for delivering newsletters, verification messages, account notifications, and administrative communications.
Advertising and Analytics Partners: Providers that process browsing information, device identifiers, and related information for advertising delivery, audience measurement, and analytics.
Security and Technical Providers: Services that help identify spam, prevent fraud, monitor performance, or maintain website security.
Legal and Regulatory Authorities: Where disclosure is required by law, valid legal process, or necessary to protect rights and safety.
Business Successors: In connection with a merger, acquisition, restructuring, or sale of business assets, subject to applicable privacy obligations.
We do not sell registered users’ email addresses or newsletter subscriber lists as standalone marketing databases.
However, certain disclosures of device identifiers and browsing activity to advertising partners may be classified as a “sale,” “sharing,” or “targeted advertising” under applicable U.S. state privacy laws, even when no personal information is exchanged directly for money.
Where such laws apply, we will provide the rights and choices required by those laws.
9. Embedded Content and External Services
Articles and community posts may contain embedded videos, social media posts, images, and other content provided by third-party platforms.
Embedded content may operate as though you visited the external provider’s website directly.
These providers may collect technical information, place cookies, and monitor interactions with their content according to their own privacy policies.
Sports Fountain does not control the independent privacy practices of these services.
We encourage readers to review the relevant third-party policies when interacting with external content.
10. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this policy, subject to applicable legal, security, and operational requirements.
Retention depends on the type of information involved.
Account Information: Generally retained while an account remains active and for any additional period reasonably necessary to complete deletion, resolve disputes, or meet legal obligations.
Community Content: Retained while published or otherwise needed for community administration, moderation, or legally required recordkeeping. Deleted content may remain temporarily in backups or external caches.
Newsletter Information: Retained while a subscription remains active. Limited unsubscribe or suppression records may be kept to respect communication preferences.
Technical and Security Records: Retained for periods reasonably necessary to maintain security, investigate incidents, troubleshoot problems, and comply with legal requirements.
Communications: Retained for as long as reasonably necessary to respond to inquiries, maintain relevant records, or resolve outstanding matters.
Information may be retained longer when required by law or necessary for legitimate legal claims.
When personal information is no longer required, we take reasonable steps to delete, anonymize, or securely dispose of it.
11. Your Privacy Rights and Choices
Depending on your location and applicable privacy laws, you may have rights concerning your personal information.
These may include the right to:
Request access to personal information we hold about you.
Request correction of inaccurate or incomplete information.
Request deletion of personal information, subject to lawful exceptions.
Request a portable copy of eligible information.
Object to or restrict certain processing activities.
Withdraw consent where processing relies on consent.
Opt out of certain forms of targeted advertising, sale, or sharing where applicable.
Appeal certain decisions concerning privacy requests where required by law.
How to Submit a Request
You may contact us at info@sportsfountain.com with the subject line “Privacy Request.”
We may request information reasonably necessary to verify your identity and protect your account before processing a request.
Requests will be reviewed and answered within the timeframes required by applicable law.
We will not unlawfully discriminate against users for exercising their privacy rights.
Some information may be exempt from deletion or disclosure where permitted or required by law.
12. Privacy Rights in Specific Jurisdictions
United States
Residents of certain U.S. states, including California, may have additional privacy rights under applicable consumer privacy laws.
Where those laws apply to our operations, eligible users may have rights to access, correct, delete, or obtain information about personal data, as well as to opt out of qualifying sales, sharing, or targeted advertising.
We will process applicable requests and recognize legally required opt-out methods in accordance with the relevant law.
European Economic Area, United Kingdom, and Switzerland
Where applicable data protection laws govern our processing activities, individuals may have additional rights, including access, rectification, erasure, restriction, objection, portability, and withdrawal of consent.
Depending on the activity and applicable law, processing may rely on consent, the performance of a contract, legitimate interests, or compliance with legal obligations.
Examples include operating registered accounts, maintaining website security, fulfilling requested communications, and meeting legal requirements.
Where required, nonessential advertising and analytics technologies must be subject to appropriate consent mechanisms.
Eligible individuals may also lodge complaints with the relevant data protection authority.
For privacy-related requests, contact info@sportsfountain.com.
13. Children’s and Teenagers’ Privacy
Sports Fountain is not directed toward children under 13 years of age.
Users must be at least 13 years old to register for an account or participate in interactive community features.
We do not knowingly collect personal information from children under 13 in circumstances prohibited by applicable law.
Where additional protections apply to teenagers, including restrictions on certain advertising or data-sharing activities, we will comply with those requirements.
If you believe a child has submitted personal information to Sports Fountain without appropriate authorization, please contact us at info@sportsfountain.com.
We will review the report and take appropriate action.
14. Data Security
We use reasonable technical and organizational safeguards designed to protect personal information from unauthorized access, disclosure, alteration, loss, or misuse.
These measures may include encrypted connections, access restrictions, account verification, security monitoring, and other protective controls.
However, no internet-based system or method of electronic storage can be guaranteed completely secure.
Users should protect their login credentials, use strong passwords, and notify us of suspected unauthorized account activity.
15. International Data Processing
Sports Fountain serves readers across different countries.
Personal information may be processed or stored in countries other than the country in which it was originally collected, including the United States.
Privacy and data protection laws may differ between these jurisdictions.
Where applicable law requires safeguards for international data transfers, we will take appropriate steps to meet those requirements.
16. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our services, technology, business operations, or applicable legal requirements.
When changes are made, we will update the “Last Updated” date at the beginning of this document.
Material changes will be communicated through appropriate website notices or other methods when required by law.
We encourage readers to review this policy periodically.
17. Contact Us
For questions, concerns, or requests relating to this Privacy Policy or the handling of your personal information, please contact:
Sports Fountain
Email: info@sportsfountain.com
Website: sportsfountain.com
We welcome privacy-related inquiries and will review requests in accordance with applicable law.